Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative […]
5 big ways to turn up the voice of your customer in your marketing
To know and be known is the essence of a relationship. To know — and understand — your customers, you need to listen to them. It seems so obvious, yet many marketing efforts miss this perspective. For all the claims of being “customer-obsessed,” brand stories focus too much on the brand itself and not the […]
Google’s AI Overviews Coincide With Drop In Mobile Searches via @sejournal, @MattGSouthern
A new study by search industry expert Rand Fishkin has revealed that Google’s rollout of AI overviews in May led to a noticeable decrease in search volume, particularly on mobile devices. The study, which analyzed millions of Google searches in the United States and European Union, sheds light on the unexpected consequences of AI integration. […]
How Our Website Conversion Strategy Increased Business Inquiries by 37%
Having a website that doesn’t convert is a little like having a bucket with a hole in it. Do you keep filling it up while the water’s pouring out — or do you fix the hole then add water? In other words, do you channel your budget into attracting people who are “pouring” through without […]
6 core competencies every martech manager needs
Marketing technology, or martech, refers to tools and systems designed to support marketing efforts. It can also encompass technology used for sales and advertising. Because of its broad scope, it’s crucial for marketers with diverse expertise to participate in setting up and managing the martech stack. There’s no single best way to organize martech oversight. […]
3 challenges for marketers as retail media networks evolve
While retail media networks (RMNs) continue to evolve, they are fragmented and confusing for brands. Two experts in data and marketing — Keen CEO Greg Dolan and Len Ostroff, SVP of sales and partnerships at Crisp — spoke about RMNs at The MarTech Conference (free registration to view the entire program). Here are the three […]